Travel and Fine Art Photography. Articles and Images by Krish Mandal, New York Photographer

The New COOLPIX S1100pj Offers Exciting Ways to Share Photos, Movies and Even Presentations, While the New COOLPIX S5100 Delivers Versatile Performance in a Slim Stylish Design

MELVILLE, NY (August 17, 2010) ? At the forefront of product innovation and market firsts, Nikon Inc. introduces two new COOLPIX cameras into the Style Series, marrying first-of-its-kind technology and portable design to enhance the experience of making and sharing great photos and videos.

Building upon its award-winning projector camera, Nikon continues to broaden content sharing with the new COOLPIX S1100pj?s computer connectivity offering a new way to view photos, movies and even presentations. The chic and vibrant new COOLPIX S5100 delivers the speed and ease-of-use that have made the S-Series the preferred choice among consumers who seek style and performance, and advanced Nikon technologies to help create amazing pictures even in low light.

?As the first to introduce a built-in projector in a compact digital camera, our consumers have come to expect innovation from Nikon?s COOLPIX S-Series,? said Bo Kajiwara, director of marketing, Nikon Inc. ?In order to meet the evolving needs of our consumers, we have further advanced our award-winning technology, while delivering the high performance and shooting and sharing versatility they have come to trust.?

The New COOLPIX S1100pj: Innovative Sharing Experiences for Work and Play
On the heels of its ground-breaking predecessor, the new COOLPIX S1100pj takes advanced technology a step further with a 40 percent brighter, 14-lumen internal projector complete with a built-in stand and an easy-to-use touch screen interface, allowing the user to share photos and movies in even more environments. With the computer connection feature, the S1100pj also allows the user to connect the camera to a computer via USB and project whatever is on the computer screen or JPEG image files saved to the camera?s memory card or internal memory. Additional creative features include a built-in slide show function that plays photos with music and one-touch HD 720p movie recording with easy projection playback. Whether sharing family photos and videos with loved ones or presenting an important presentation to a client, users can make a big impression by projecting up to 47-inches from over 7-feet away.

Truly putting creativity at the user?s fingertips, the COOLPIX S1100pj features a 3-inch 460,000-dot touch LCD screen with Clear Color Display. A new Paint function allows users to write and draw on projected images in real time, while a wide range of new Retouch functions allow users to add stamps for an entertaining effect or rate their favorite photos for a more convenient search. Other new functions in the S1100pj?s in-camera Retouch Menu include Soft, Selective Color, Cross Screen, Fisheye Effect, Miniature Effect and Makeup Effect, giving the user creative freedom without the need for a computer.

The 14.1-megapixel COOLPIX S1100pj includes a 5x Wide-Angle Optical Zoom-NIKKOR glass lens (28-140mm) and a 5-way VR Image Stabilization System with ISO settings up to 6400 to ensure incredibly sharp, crisp images in low light or while shooting handheld. To further help users capture stunning photos easily, the S1100pj also features 17 scene modes, Subject Tracking, Easy Auto Mode and Nikon?s Smart Portrait System all packed into a colorful, compact design.

The COOLPIX S1100pj will be available in September 2010 for $349.95* MSRP in a choice of colors including black, violet, green and silver.

The New COOLPIX S5100: Style, Speed and Simplicity
The new COOLPIX S5100 combines speedy performance with sleek design for a stylish, yet convenient accessory for wherever life leads. Sporting a fast start-up time, a short shutter-release time and one-touch HD 720p movie recording at 30 fps, the S5100 helps to ensure memories are captured as soon as they happen. The S5100 plays host to a myriad of Nikon technologies used to capture beautiful nighttime and low light shots with less blur and noise. These features include image processing that results in less noise at high sensitivities, a motion detection function, lens-shift vibration reduction (VR) function and a new flash control system.

In addition to must-have features including 12.2-megapixel resolution, a bright 2.7-inch LCD display, 5x Optical Zoom and a 4-way VR Image Stabilization System with ISO settings to 3200 at full resolution, the COOLPIX S5100 also adds a new tripod detection function found on premium NIKKOR lenses. This function detects handheld or tripod shooting and automatically selects the ideal exposure, ISO sensitivity and shutter speed in order to reduce image blur and ensure sharp photos.

The stylish design and vivid color options of the COOLPIX S5100 make the camera a perfect outlet to express one?s personality, while user-friendly features like 18 scene modes, Scene Auto Selector, Subject Tracking and Nikon?s Smart Portrait System make the S5100 an easy-to-use tool for capturing remarkable photos virtually anywhere.

The COOLPIX S5100 will be available in October 2010 for $179.95* MSRP in a choice of attractive colors including black, pink, purple and blue.

COOLPIX Technology
At the core of all new COOLPIX cameras are Nikon?s world-class NIKKOR lenses, delivering accurate detail, brilliant color and amazing clarity. For the first time, Nikon?s new EXPEED C2? high performance digital image processing engine is implemented and custom-optimized for each COOLPIX model to ensure high-quality pictures with stunning color and sharpness. The new S-Series models embrace the addition of High Definition (HD) video accessible via an ideally located video record button on the back of the camera. Other COOLPIX features include Scene Auto Selector or Easy Auto Mode, which automatically recognizes the shooting situation and adjusts camera settings accordingly for great pictures anywhere. To help users create better portraits easier, the Smart Portrait System incorporates a series of automatic functions including In-Camera Red-Eye Fix?, Improved Face-Priority AF, Face-Priority AE, Smile Mode, Blink Warning and Skin Softening to flatter even the most camera-shy subject (features vary by model).

*Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

Nikon Once Again Redefines Possibilities with D-SLR Photography with Six-Figure ISO Sensitivity for Stills and Video While Enhancing Overall Performance

MELVILLE, N.Y. (Oct. 14, 2009) ? Today, Nikon Inc. announced the FX-format D3S D-SLR, providing professional photographers with a powerful tool that redefines the boundaries of digital SLR versatility, while maintaining the strength of superior image quality and high speed performance inherited from the groundbreaking D3. The D3S enables not only new opportunities in low-light photography, but also provides photographers with added shutter speed and aperture freedom with a base ISO sensitivity range from ISO 200 to a remarkable 12,800. Additionally, expanded ISO equivalent settings up to a staggering 102,400 are available, enabling photographers to create images previously thought impossible.

The Nikon D3S builds upon the success of the Nikon D3?the professional digital SLR that set new standards for D-SLR performance and utilizes a newly designed, Nikon original 12.1-megapixel FX-format CMOS sensor that also integrates its amazing low-light ability to High Definition (HD) video, creating a uniquely capable multi-media tool to meet the needs of a changing imaging landscape.

?When the Nikon D3 was released, it ushered in a new era of professional digital imaging. Today, the D3S will further reinforce Nikon?s leadership role in the photographic industry as a pioneer in performance-driven technologies that will again break once-rigid picture-taking barriers,? said Edward Fasano, general manager for Marketing, SLR Systems Products at Nikon Inc. ?The ruggedly constructed D3S was engineered to address the real-world needs of professional photographers and provides them with a tool that, when combined with their skills, delivers stunning images in a broad range of shooting conditions and assignment requirements.?

Creative Vision Beyond the Human Eye
The Nikon D3s, with a base ISO sensitivity from ISO 200 to 12,800 makes it possible to capture previously impossible images?image opportunities which were often ignored because of low light levels. Now, in even more demanding lighting conditions, photographers can select expanded sensitivity settings of ISO equivalent 25,600, ISO equivalent 51,200 and an incredible ISO equivalent sensitivity of 102,400 which reveals detail in extreme low-light environments that challenge even the human eye?s ability to discern subject content. In addition, a setting of ISO equivalent 100 is provided.

This industry-first, groundbreaking ISO sensitivity range will make the D3S the camera of choice for photographers who typically face extreme lighting challenges, such as indoor or nighttime sports, spot news, wedding receptions and ambitious nature photography. This broad ISO sensitivity also affords the ability to shoot at faster, action-stopping shutter speeds. D3S shooters will enjoy a major advantage in any situation where light is limited and the use of supplemental lighting is not an option. For the photojournalist, even the highest ISO setting delivers image quality to satisfy the needs of offset printing.

Big Pixels Equal Greater ISO Capabilities
The amazing low-light ability of the D3S, as well as its astounding image quality can be attributed in large part to the engineering behind the newly designed, Nikon original 12.1-megapixel FX-format CMOS sensor, which measures 36x23.9mm. While the pixel size and count that served the D3 were maintained to deliver the pinnacle of image quality, dynamic range, phenomenal tonal gradation and outstanding color, other aspects were engineered to add versatility through broader low-noise ISO sensitivity. Individual pixels measure a large 8.45 microns, which support enhanced sensitivity to light and other qualities leading to superior image fidelity. The D3S captures light and renders images in a way that no other Nikon camera has yet to achieve, with a higher signal-to-noise ratio and an unmatched dynamic range for both stills and HD video throughout its broadened ISO range.

The Nikon D3S adds the extra benefit of an Image Sensor Cleaning function to reduce instances of image degradation resulting from dust accumulation on the optical low pass filter (OLPF) in front of the image sensor. The OLPF oscillates at four specific frequencies to release particles that would disrupt image quality. Sensor Cleaning can be set by the user to cycle automatically when the camera is powered on, turned off, or on demand.

Share the Vision with D-Movie Creativity Whether on the frontlines or sidelines, the amazing ISO range of the D3S can also be applied while recording HD video clips to give unprecedented low-light ability for movie clips. The refined D-Movie mode for the FX-format offers smooth 1280x720 video at a cinematic 24fps, with a new algorithm that severely reduces the phenomenon of ?rolling shutter? typical to D-SLRs while panning. The motion JPEG codec allows for easy extraction of single frames from a video clip and the ability to save it as a JPEG file, while the 720p HD format eases storage, provides faster wireless transfers, and offers video files that are generally easier to use in the field. Photographers can also trim movie clips on the fly by revising the start and end points, and save the edited clip as a copy while maintaining the original. Additionally, the D3S features a built-in monaural microphone, augmented by a stereo microphone input, which is perfect for hot-shoe microphone mounting or the use of wireless microphones for interviews or spot news.

Photographers and film makers alike will appreciate the full aperture control from a wide f/1.4 to f/16, as the FX-format sensor renders low-noise movie clips with outstanding clarity, aided by the large selection of renowned NIKKOR lenses to produce a dramatic depth of field. High Sensitivity Movie Mode allows the utilization of the entire ISO range to capture otherwise hidden details in challenging lighting conditions, more effectively than cameras with smaller sensors. Now, users can benefit from available natural light for applications such as telling a story in a journalistic style in the field or to create a gritty film noir masterpiece without CGI post production. While recording, users also have the ability to control exposure, and will enjoy the added benefits of improved contrast-detect type AF while in Tripod Live View mode.

Performance and Features Defining Versatility
The emergence of the D3 in 2007 provided photographers with a unique fusion of ruggedness, speed, versatility and image quality?characteristics which the D3S now takes even further. Photographers are able to capture images at 9 frames per second (fps) in the FX-format or at up to 11 fps in the DX crop mode, while data is transferred through a 16-bit pipeline for optimal processing speed. Additionally, the buffer has been increased, enabling continuous bursts approximately twice that of the D3 in the JPEG, TIFF or NEF (RAW) formats. Files can also be captured in either 12- or 14-bit compressed or uncompressed formats to maintain the images data integrity. Photographers can also select the new 1.2x crop mode for a modest telephoto effect, while minimally impacting resolution, as photos are captured at approximately 8.4 megapixels (9 fps).

The D3S also features two UDMA compatible CompactFlash? card slots that can be used for consecutive recording (overflow), simultaneous recording (backup), separating recording of RAW and JPEG files or even copying pictures between the two cards. One or both can also be designated for data-heavy D-Movie recording. Images can be displayed directly from the camera to a High Definition monitor using the camera's HDMI port and an optional cable.

The D3S features Nikon?s exclusive Multi-CAM 3500FX focus module, with 51 AF points, 15 cross type sensors and 36 horizontal sensors that easily track and lock onto moving subjects, delivering the same fast and accurate AF performance that helped make the D3 immediately successful. Users can select any of the AF points, making it easy to consistently attain accurate focus, frame after frame. Additionally, three AF-area modes ? Single point, Dynamic-area AF and Auto-area AF ? are available to maximize the use of the 51 focus points by selecting the most suitable one to match subject conditions. AF is also available in one of two Live View modes, including a phase detection handheld mode and a tripod mode. While in Live View, the graphic indication of a virtual horizon is also available, making it easier than ever to confirm camera orientation.

To alleviate another kind of noise, the D3S also features a Quiet Shutter Mode which substantially reduces the sound of the camera?s mirror-down cycle, which is perfect for shooting in sensitive environments, such as movie sets, meetings, ceremonies, or while photographing wildlife.

Technologies Engineered for Professionals
The D3S? speed and performance is the culmination of many Nikon core technologies including the latest generation of the EXPEED? Image Processing System. The latest iteration of this system is specially designed to keep pace with the D3S? blazing performance to provide amazing image quality, faster processing speeds and lower power consumption. This advanced system is able to achieve extremely precise color reproduction for a broad spectrum of hues, in addition to vivid saturation and smooth gradation. Nikon?s advanced noise processing function is engineered to minimize noise at all sensitivities and operate seamlessly without interfering with other image color parameters.

The D3S? accelerated Scene Recognition System analyzes information from the 1,005-pixel RGB light sensor for use in auto exposure, auto white balance detection and autofocus calculations. The Scene Recognition System also assists autofocus by tracking subject position and automatically shifts the AF points used to match the subject?s movement within the frame.

Nikon's exclusive 3D Color Matrix Metering II assists in ensuring accurate exposures, even in the most challenging lighting conditions. Instantly evaluating each scene before capture, input data from the system's sensor is automatically referenced against an internal database of more than 30,000 images derived from actual photographs to calculate correct exposure values. Active D-Lighting (ADL), used in combination with 3D Matrix Metering II, helps to determine proper exposure, and creates realistic contrast while compensating for lost shadows and highlights. Photographers can also use ADL bracketing for up to five frames of ADL compensation.

To further enhance each photographer's expression of personal style, Nikon?s Picture Control System allows selection of Picture Control settings including Standard, Neutral, Vivid and Monochrome. Additionally, adjustment can be made to Picture Controls to image sharpening, contrast, brightness, saturation, hue and more. Photographers then have the flexibility to save up to nine personalized Picture Controls on camera and 99 additional Picture Controls externally.

Ready for Work
Engineered for real-world functionality, the D3S is ruggedly constructed with moisture, dust and shock resistance that has become a hallmark of flagship Nikon D-SLRs, while preserving the usability and ergonomics that allow the camera to remain an extension of the photographer?s vision. Attention to detail goes so far as to include a self-diagnostic shutter system that is tested to 300,000 cycles for maximum accuracy and longevity. Rigid and precise magnesium alloy construction and the familiar form factor of the D3 extend consistent Nikon system synergy.

A bright and accurate viewfinder provides 100-percent coverage with 0.7x magnification. The body also houses Nikon?s acclaimed 921,000-dot, 3.0-inch super density LCD monitor which is viewable up to 170 degrees, and is safeguarded by a tempered glass cover. Thanks to incredibly efficient internal circuitry, the D3S can capture up to 4200* shots per single charge of the camera?s Lithium-ion battery.

System Strength Withstands the Test of Time
The D3S is fully compatible with Nikon?s Creative Lighting System (CLS) affording photographers a mobile lighting solution that is easy to manage. D3S is also compatible with Nikon?s GP-1 GPS receiver to gather information such as latitude, longitude, altitude and (satellite) date of shooting. Photographers can shoot tethered via USB, or use the WT-4A wireless transmitter to send images wirelessly when speed and mobility are essential. D3S users will also enjoy the system strength bolstered by a comprehensive selection of NIKKOR interchangeable lenses?long heralded for their optical superiority.

Price and Availability
The Nikon D3S digital SLR is scheduled to be available at Nikon Authorized dealers beginning in late November 2009 at an estimated selling price of $5,199.95**. For more information, please visit www.nikonusa.com. Users can see the new D3S, along with Nikon?s entire line of photographic, optical and digital imaging solutions, including the recently announced new AF-S DX Micro NIKKOR 85mm f/3.5G ED VR lens, on display at the Nikon booth (#501) at the PhotoPlus Expo in New York, from Oct. 22 to Oct. 24, 2009.

* Based on CIPA Standards **Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time

Tokyo (Oct. 12, 2009) - Nikon Corporation (Michio Kariya, President) is pleased to announce that the Nikon D5000 digital SLR camera has been selected as recipient of the DIWA Gold Award. The Digital Imaging Websites Association (DIWA) is an international network of independent websites from Europe and the United States dedicated to comprehensive and neutral reviews of digital imaging products.

Recipients of DIWA awards are determined with testing by member experts at DIWA Labs. Products are also tested according to more than 200 specified details, functions and features for evaluation and scoring. Those receiving the highest scores are selected as recipients of DIWA awards. The D5000 was selected for the high scores it received in terms of built-in advanced technologies, wide variety of functions, and ease of use.

DIWA comments DIWA comments: ?The Nikon D5000 knows how to stand out from most compact DSLR cameras thanks to its innovative image technology and users ease. The convenient vari-angle LCD monitor allows users to shoot from any angle, and Live View mode gives digital photography an extra dimension. The Nikon D5000 managed to convince the DIWA jury simply by its superior image quality, innovative functionality and user-friendliness.?

Host Mark Ellwood and guest Steve Heiner talk about some of Nikon's most recent COOLPIX announcements.

Nikon Podcast #24: New Announcements - COOLPIX S70, S570, S640, and S1000pj

See the latest features for Nikon's new Style Series cameras: the COOLPIX S70, S640 and S1000pj.

Nikon Continues to Lead in Innovation with a New Touch Camera and First Compact Digital Camera with Built-in Projector*

MELVILLE, NY (Aug. 4, 2009) ? Nikon Inc. continues its tradition of innovation, design and performance with the introduction of four new COOLPIX Style Series compact digital cameras. Building on the success of Nikon?s previous touch-screen models, the ultra-stylish COOLPIX S70 features an enhanced interface and organic light-emitting diode (OLED) display technology for a new user experience, housed in a stylish camera body. The COOLPIX S1000pj features the world?s first built-in projector, which enables consumers to share their images and videos in an all-new fun way. Additionally, the COOLPIX S640 and COOLPIX S570, leaders in speed and affordability, respectively, complete the new smarter, cooler, simpler COOLPIX line.

?These latest Nikon COOLPIX digital cameras reflect hallmarks of the COOLPIX line: performance, design and innovation,? said Bill Giordano, general manager marketing, COOLPIX for Nikon Inc. ?With new features such as a built-in projector and new touch controls for viewing, shooting and zooming, these COOLPIX cameras will appeal to users of every level.?

The Nikon COOLPIX cameras incorporate Nikon?s world-class NIKKOR lenses, delivering accurate detail and brilliant color, as well as Nikon?s EXPEEDTM digital image processing concept, which ensures high-quality pictures with stunning color and sharpness. A new enhancement to Nikon?s Smart Portrait System that helps create beautiful portraits includes an all-new Skin Softening feature designed to both smooth and even skin tones. Other COOLPIX features include Vibration Reduction (VR) Image Stabilization, minimizing blur that may appear in pictures, even in low-light or unsteady conditions; and Scene Auto Selector, which automatically recognizes the shooting situation and adjusts camera settings accordingly.

NEW COOLPIX S70 FEATURES SUPERIOR STYLING AND OLED TOUCH-SCREEN INTERFACE Built on the success of Nikon?s previous touch-screen models, the COOLPIX S70 features Nikon?s newly developed 3.5-inch Clear Color Display and a new generation of touch-screen controls that offer an enhanced shooting and playback experience. In addition to its photographic technology and stylish dual-texture design, the S70 captures stunning HD video at 1280 x 720 pixels (720p).

New to the COOLPIX line, OLED technology offers the benefits of vivid color reproduction, sharp contrast and the absence of afterimages. The capacitive touch-screen provides an immediate response at the lightest touch of the display for a fun and intuitive feel to every camera operation. For example, using the Touch Shutter feature, users can have a completely ?button-free? experience and focus on and photograph a subject by simply touching it on the camera?s display. The touch-screen also makes viewing and retouching images more fun and efficient. With the swipe of a finger, users can scroll through images and use a pinching motion with two fingers to zoom in or out on displayed images, switching between thumbnail and full screen views. Additional new touch-screen controls include on-screen sliders for adjusting brightness and Scene Effect Adjustment, which offers controls specific to the scene mode in use.

The COOLPIX S70 features 12.1 megapixels; a 5x wide-angle Zoom-NIKKOR lens; ISO 6400***; 5-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon?s Smart Portrait System and an ultra-stylish design.

The S70 will be available in September 2009 for $399.95 MSRP in a choice of colors and textures including Red & Red, Champagne & Beige, Black & Black, or Champagne & Light Brown.

Click HERE for full specifications.

NEW COOLPIX S1000pj FEATURES WORLD?S FIRST BUILT-IN PROJECTOR, YOUR PERSONAL THEATER ON THE GO Providing consumers with new exciting ways to share images, the COOLPIX S1000pj transforms photo-sharing into a multimedia experience. With the touch of a button, users can project images and videos as large as 40 inches, and with the camera?s unique slideshow function, playback pictures with music, effects and creative transitions. Additional features of the S1000pj include: 12.1 megapixels; a 5x wide-angle Zoom-NIKKOR glass lens; ISO from 64-6400***; a 2.7-inch wide-angle LCD display; 5-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon?s Smart Portrait System and movie mode.

The COOLPIX S1000pj will be available in Matte Black, in September 2009, for $429.95 MSRP.

Click HERE for full specifications.

NEW COOLPIX S640 IS SLEEK, FAST AND FULLY-LOADED WITH ENHANCED SPEED CAPABILITIES For consumers who never want to miss a moment, the all-new COOLPIX S640 is Nikon?s performance leader in the S-Series lineup. High performance features include ultra-fast auto-focus, the fastest start up time in its class** of a mere 0.7 seconds and short shutter release time lag. Additional features of the S640 include: a slim, stylish all metal body; 12.2 megapixels; a 5x Wide Angle NIKKOR lens; ISO from 100-6400 at full resolution; a 2.7-inch Clear Color LCD Display; 4-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon?s Smart Portrait System and movie mode.

The COOLPIX S640 will be available in September 2009 for $249.95 MSRP and will be offered in various colors including: Calm Black, Velour Red, Precious Pink and Pearl White.

Click HERE for full specifications.

NEW COOLPIX S570 OFFERS ADVANCED TECHNOLOGIES AT AN ECONOMICAL PRICE POINT Where style meets simplicity, the new COOLPIX S570 is ideal for entry-level consumers looking for a carefree shooting experience. The S570 features 12.0 megapixels; a 5x wide-angle Zoom-NIKKOR glass lens; ISO 3200 at full resolution; a bright 2.7-inch LCD Display; 4-way VR Image Stabilization System; Scene Auto Selector Mode; Nikon?s Smart Portrait System and movie mode.

The COOLPIX S570 will be available in September 2009, for $199.95 MSRP and will be offered in various colors including Black, Red, Blue and Pink.

Click HERE for full specifications.

Host Mark Ellwood and guest Steve Heiner talk about some of Nikon's most recent D-SLR and lens announcements.

Nikon Podcast #23: New Announcements - D300s, D3000 & Two New Lenses

Join Mark Ellwood as he sits down with Steve Heiner from Nikon while they discuss some of Nikon's most recent product offerings: the D300s, D3000 and two new lenses. Music composed by Frank Ferrucci.

Listen and subscribe to this podcast in iTunes by clicking here.

For all other RSS readers, click here.

Combines Proven Technology with Easy-to-Use Interface to Create Affordable, Approachable Entry-Level D-SLR Camera

MELVILLE, N.Y. (JULY 30, 2009) ? Today, Nikon Inc. announced the D3000 digital SLR camera, an affordable answer for users looking to experience the superiority of digital SLR photography or enthusiasts seeking a capable, compact D-SLR. The 10.2-megapixel D3000 has features that make it easier than ever to take great pictures, including the new Guide Mode, which lends a smart helping hand to new D-SLR users, and an extensive Retouch Menu, enabling consumers to edit photos, even without a computer. The D3000, which offers an 11-point autofocus system, also leverages proven Nikon D-SLR technologies, including the exclusive EXPEED? image processing, Active D-Lighting system and 3D Color Matrix Metering II, enabling entry-level D-SLR shooters to take stunning pictures.

?The D3000 combines the best of both worlds, providing picture takers with the ease-of-use currently offered in point-and-shoot cameras alongside the speed, precision and exceptional results that have made Nikon D-SLRs so popular,? said Edward Fasano, general manager for Marketing, SLR Systems Products at Nikon Inc. ?The D3000 offers everyone the ability to discover the superiority of D-SLR photography at an affordable price point. We look forward to enabling more consumers to explore the possibilities of D-SLR picture taking and, more importantly, capture life?s memories faithfully.?

Intuitive Assistance On-the-Fly The D3000 includes the all-new Guide Mode with an easy-to-use interface to help new photographers build confidence in using a D-SLR with step-by-step instruction and inspiration. The Guide Mode, easily accessed by the Mode dial on the top of the camera, displays a variety of shooting situations via the LCD screen, indicating the most appropriate settings for a particular scenario. Users can also see sample photos on the LCD screen, which illustrate the effects of different photo-taking techniques. The Guide Mode also helps users easily review, organize and delete images.

Whether new to D-SLR photography or simply mastering new shooting techniques, the D3000?s Guide Mode assists users in exploring effective picture taking solutions at their own pace to make capturing great pictures even easier.

Small in Size, Big on Features With elegant ergonomics, softly rounded corners, and a comfortable grip, the D3000 packs powerful technology into a compact form factor. Though the D3000 is tiny when compared to professional D-SLR cameras, it boasts a large, bright three-inch 230,000-dot LCD screen, and now features an easier-to-read font size, 20 percent larger than in previous Nikon D-SLRs.

Quick performance and response are at the core of the D3000?s design and its 11-point Multi-CAM 1000 autofocus system makes it easy to find and focus on a subject. Also, the D3000 offers split-second shutter response, eliminating the frustration of shutter lag, as well as the ability to capture images up to three frames per second, allowing users capture every moment. Users can enjoy the benefits of Nikon?s advanced 3D Subject Tracking, which continuously focuses on a fast moving subject throughout the frame.

The D3000 provides multiple ways for users to engage with their pictures, post capture. It uses Nikon?s extensive in-camera Retouch Menu, which allows users to easily apply a variety of fun and dramatic effects to their images even when away from a computer. The D3000 introduces a new Miniature effect, which changes the appearance of distant subjects to look like close-ups of miniature models. The D3000 also inherits the Soft Filter and Color Outline Retouch options from the D5000, allowing users to express their photography in a new and artistic way. As with all Nikon D-SLRs, the camera creates the new retouched image, while preserving the original.

For users who want to take their creativity to the next level, the D3000 also includes the ability to capture images in the NEF (RAW) format, in addition to traditional JPEG. Images captured with D3000 in the NEF (RAW) format include a greater amount of image data, which in turn, affords finer image control and higher uncompressed lossless image quality. With NEF (RAW) images, users can fine-tune the appearance of an image with simple adjustments to things like exposure, color saturation, brightness, and overall tone ? especially in the post-production process. Users can use Capture NX 2, Nikon?s powerful image editing software, to achieve these desired effects.

Nikon extends the creativity with Stop-Motion Movie Mode. With this mode, users can choose a collection of images within the D3000?s Retouch Menu, and the camera then compiles and stitches them into a fun and creative video file.

Renowned Nikon Technology The D3000 leverages proven Nikon technologies to create the most positive picture taking experience for consumers. The D3000 delivers highly detailed images with vibrant color reproduction and low noise across a broad ISO range, due to its 10.2-megapixel CCD image sensor coupled with Nikon?s exclusive EXPEED image processing system. The D3000?s normal ISO range extends from ISO 100 to 1600, allowing for low light versatility. Additionally, the D3000?s ISO range can expand to a Hi-1 setting of ISO 3200, furthering the opportunities for shots that other cameras miss.

The D3000 also makes use of Nikon?s Active D-Lighting system, which automatically compensates to reveal veiled details in shadows and highlights in high-contrast situations. For instance, when selected, Nikon?s Active D-Lighting can improve the appearance of fine detail in a person?s face that was previously hidden in dark shadows or bring out the highlights in a beautifully backlit landscape.

Nikon?s exclusive 3D Color Matrix Metering II, in conjunction with the EXPEED image processing system, contributes to the D3000?s ability to capture breathtaking images by instantly evaluating the exposure elements of each scene and comparing it to an onboard database of information from more than 30,000 images. These split-second calculations allow the D3000 to ensure beautiful exposures?even when conditions are extreme.

The D3000 also incorporates Nikon?s Integrated Dust Reduction System, which offers a comprehensive solution that combats the accumulation of image-degrading dust from the camera?s image sensor. The system not only utilizes an active sensor cleaning function that activates whenever the camera is turned on or off, but also the Airflow Control System to redirect dust particles, limiting their ability to reach the sensor.

System Expandability Photographers and enthusiasts alike can also appreciate the D3000?s system expandability, as the camera can work in conjunction with a variety of Nikon accessories, including a broad assortment of legendary NIKKOR AF-S interchangeable lenses. While the D3000 offers a versatile built-in flash, the camera is also compatible with Nikon?s Creative Lighting System and capable of Advanced Wireless Lighting when using the SB-900 Speedlight or the SU-800 Wireless Commander.

The D3000?s design also supports Eye-Fi memory card functionality, enabling the convenient wireless transfer of images from the D3000 to a computer, when using Eye-Fi memory cards.* Additionally, photos can be securely written to readily available SD cards, high-capacity SDHC cards and Eye-Fi memory cards, offering users a range of data storage options.

Price and Availability The D3000 outfit, including the versatile AF-S NIKKOR 18-55mm f/3.5-5.6G VR image stabilization lens, is scheduled to be available at Nikon Authorized dealers beginning in late August 2009 at an estimated selling price of $599.95.** For more information, please visit www.nikonusa.com.

* Support refers to extension of power while transferring images, and is not an assurance of quality. **Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

MELVILLE, N.Y. (July 30, 2009) ? Today, Nikon announced the D300s digital SLR, combining professional-level performance with agility and enhanced D-Movie capabilities to deliver a new benchmark for creative versatility. Engineered to leverage proven Nikon technologies, including a 12.3-megapixel CMOS sensor and 51-point autofocus system; the addition of HD video capture; and faster 7 frame-per-second (fps) continuous shooting, the Nikon D300s balances form factor, performance, versatility and reliability for serious photo enthusiasts and professionals.

The D300s retains the photographer-friendly features of the critically acclaimed D300, while enhancing speed, versatility, and agility of the DX-format for a wide variety of photographers, including advanced enthusiasts, wedding shooters and photojournalists. The D300s can record HD video clips and high fidelity audio with an external stereo microphone input, offering users a D-SLR with full multimedia capabilities. Dual card slots afford users the ability to seamlessly record stills and video to one CompactFlash? (CF) and one Secure Digital? (SD) card separately, while one-button Live View, a new Quiet Shutter Release mode and Active D-Lighting bracketing help users to capture stunning images like never before.

?Today?s photographer demands excellence and value from high-performance digital SLRs ? and the Nikon D300s delivers,? said Edward Fasano, general manager for Marketing, SLR System Products at Nikon, Inc. ?It?s no secret that more photographers need to gather multimedia content. In addition to proven technologies, such as the 51-point autofocus (AF) system and 12.3-megapixel CMOS sensor, we are more than confident that the D300s? HD movie mode, along with a host of additional performance enhancements, will broaden the appeal of the camera to those seeking exceptional still image quality and video versatility.?

The Benchmark of Speed, Performance and Reliability Whether on the front lines of spot news or behind the scenes at a spring wedding, users of the D300s can record HD video clips at 720p resolution with a smooth cinematic 24 fps rate. In addition, the D300s also records high fidelity audio?either with the convenient built-in microphone or by using the external stereo microphone input. Photographers can trim video length on the fly and apply Picture Controls to video, modifying the tone and color. Additionally, users can autofocus while recording video, using contrast detect AF, and do so while composing on the D300s? bright three-inch 920,000-dot LCD screen.

Nikon?s applauded AF system, with 51 high density focus points, performs even faster and more accurately on the new D300s. The Multi-CAM 3500DX AF module uses 15 cross type sensors to provide unparalleled focus performance across the frame. The D300s offers multiple focus modes, including single-point AF mode, and a dynamic-area AF mode, where users can select from nine, 21 or 51 AF points with 3D tracking. Additionally, the added Face Detection System lets users instantly zoom in on a human face in playback mode on the high-resolution LCD monitor to check critical focus. The Nikon exclusive and newly-accelerated Scene Recognition System (SRS) further refines Nikon's AF performance and light metering. In conjunction with the 3D Color Matrix Metering II system, the SRS uses precise color and brightness information from the 1,005-pixel RGB sensor to propel AF, auto exposure, i-TTL flash control and auto white balance to unprecedented accuracy.

The renowned 12.3-megapixel DX-format CMOS image sensor in the D300s delivers extraordinary image quality and low noise throughout the entire ISO sensitivity range from 200 to 3200 (Lo-1 at 100 and 6400 at Hi-1). The D300s captures image data using 14 bit A/D conversion, processed through a 16-bit pipeline for optimal performance, resulting in images with sharp details and smooth tonal gradations.

The D300s also incorporates Nikon?s exclusive EXPEED? image processing. EXPEED image processing uses an accumulation of sophisticated Nikon intelligence and technologies to ensure impeccable quality for both still images and movies, while also achieving high-speed processing and low power consumption. When using the included EN-EL3e Li-Ion rechargeable battery, photographers can achieve as many as 950 shots under normal shooting conditions. The optional Multi-Power Battery Pack MB-D10 extends shooting comfort and supports three types of batteries: R6/AA-size batteries, along with Nikon's Rechargeable Li-ion Battery EN-EL3e and the EN-EL4a Rechargeable Li-ion Battery. It combines added stability with extended shooting of up to 2,950 shots*1 per charge and enables faster high-speed continuous shooting at up to 8 fps*2.

The reinforced magnesium alloy body is lightweight, ruggedly constructed and comprehensively sealed and gasketed against the elements at key points, and the shutter has been proven to a demanding 150,000 cycles. Additionally, the D300s employs the Integrated Dust Reduction System countermeasures that combat the accumulation of image-degrading particles on the optical low-pass filter.

World Class Versatility With the D300s, Nikon introduces the ability to bracket Active D-Lighting (ADL). By localizing tone control, ADL restores shadow and highlight detail typically lost in high contrast situations, such as backlit subjects or while outdoors with strong sunlight. ADL bracketing provides users with the ability to bracket up to five frames of ADL strength to help ensure perfect contrast throughout the frame, putting an end to the guesswork behind the shot with a bride?s intricate white dress and a groom?s tuxedo in the same frame, for example.

Additionally, the D300s features two memory card slots?one CF and one SD, used simultaneously in a variety of configurations to match users? preferences. Among the many options available, stills and video can record to separate cards or slots can be assigned for JPEG and RAW recording. The D300s offers ?overflow? or ?backup? modes, and when shooting D-Movie clips, it allows you to select the slot containing the card with the most available capacity. Users can also copy and paste files between cards.

Also added to the D300s is a Quiet Shutter Release mode, which substantially reduces the sound of the mirror while shooting. Quickly accessed by selecting ?Q? on the release mode dial, this feature is ideal for the photographer who wishes to remain unobtrusive.

To further expand versatility, users have the ability to fine tune their images using Nikon?s Picture Controls to adjust sharpening, brightness, contrast and color hue. The D300s offers users four presets including Standard, Neutral, Vivid and Monochrome; while Landscape and Portrait settings can be downloaded from the Nikon website. While the D300s offers a versatile built-in flash with wider coverage for a 16mm lens, the camera is also compatible with Nikon?s Creative Lighting System and is capable of controlling up to two groups of remote units as a master / commander for Advanced Wireless Lighting.

System Expandability In addition to compatibility with more than 60 NIKKOR lenses and a broad array of system accessories, the D300s will also perform well with the recently announced AF-S NIKKOR 70-200 f/2.8G ED VR II and the AF-S DX NIKKOR 18-200 f/3.5-5.6 ED VR II lenses.

Price and Availability The Nikon D300s camera body will be available at Nikon Authorized dealers beginning in late August 2009 at an estimated selling price of $1799.95.** For more information, please visit www.nikonusa.com.

*As determined in Nikon performance tests **Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time. *1 Based on CIPA Standards. When Rechargeable Li-ion Battery EN-EL3e is used for camera body, together with Rechargeable Li-ion Battery EN-EL4a and Battery Chamber Cover BL-3 for the Multi-Power Battery Pack MB-D10. *2 Based on CIPA Guidelines. When Rechargeable Li-ion Battery EN-EL4a and Battery Chamber Cover BL-3 are used for the Multi-Power Battery Pack MB-D10, all of which are sold separately.